Business leads are the prime growth factor of a business unit because through leads the business expands and cash flow is generated. Therefore, business leads need to be carefully handled. In present business scenario lead tracking is one of the major criteria of lead management system. Lead tracking process works for pre-sale and post-sale lead management which help enjoying sustainable business growth.
Business leads can be generated from different resources like from Internet, from live shows, and by referral process, by using some existing data base, or my importing contact and e-mail addresses from popular search engines. The leads which are available from Internet are called Internet leads and these leads are now considered as hot prospects in lead tracking systems.
